When it comes to making a mark in the marketplace or achieving lasting significance in society, culture counts.
At Signify we specialise in helping leaders identify and develop the cultural architecture of their organisations. Underperformance, in our experience, flows from a lack of consideration of corporate culture. As Peter Drucker has pointed out, in most organisations “culture eats strategy for breakfast.”
Leader as Cultural Architect
Through four distinct phases of work Signify provides senior leaders with the resources and support that they need to create a culture that counts and develop a culture that delivers.
- Design Phase: Designing the culture your vision calls for.
- Survey Phase: Surveying what you see and what you’ve got.
- Build Phase: Building the organization your strategy deserves.
- Decorate Phase: Bringing the culture to life, making it real everyday.
This website provides an outline of the kinds of work that Signify undertakes and features a range of client contributions testifying to the impact of these interventions on a range of organizations.